"I don’t want to live in a world where nature is destroyed"
– Luigi Lavazza, 1935
Since its inception, the Lavazza Company had been focused on ethics and sustainability, in 1996 it began working with Slow Food – and it still does – on issues relating to the protection of product quality and respect for biodiversity. Also to this end the non-profit Giuseppe and Pericle Lavazza Foundation was established in 2002. The Foundation aims to provide and support charitable initiatives across the world in health, social care and environmental protection particularly in coffee-producing countries in in collaboration with such organizations as ICP (International Coffee Partners) and Save the Children, among others.
Lavazza’s commitment to innovation continued and expanded within the Foundation, with particular focus on new methodologies concerning environmental, economic and social sustainability in the coffee growing and processing industry. In partnerships with various public and private bodies, the Foundation offers annual scholarships and awards to students and young innovators of all nationalities for excellence in study and research as well as funding training and research in order to understand the needs of communities living in coffee producing areas.
The Foundation has a twofold objective in their involvement: to encourage sustainable agricultural practices in the aim of increasing productivity and to promote entrepreneurship. Additionally, the Foundation dedicates themselves to:
- Gender equality;
- Food security;
- Reforestation; and
- Minimisation of environmental impact of coffee production.
In 2014, the Lavazza Foundation partnered with the United Nations Conference on Trade and Development (UNCTAD) to support the development of entrepreneurial skills of small producers, who account for 75%of coffee production world wide.